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Following up after a Fundraiser

It is quite normal to feel relieved after your fundraiser has ended, actually, relieved and exhausted, but you do need to perform another task despite this. All fundraisers need a follow up, and the information documenting, so that you, and those who take over from you in the future, know what worked, what suggestions were made by volunteers, what you would do differently etc. Unfortunately, this needs to be done while it is still fresh in your mind, so try to stay disciplined and focused to get it completed in a timely manner.


Fundraiser Follow Up
Cassie Kale

One of the key factors to a successful fundraising event and future fundraising events is to follow up with the supporters, volunteers and participants after the fundraiser is completed and the numbers are tallied!

Taking the time to add that personal touch will go a long way in the eyes of your supporters, participants, volunteers and sponsors. Take the time to send them a thank you card and thank them for the time spent helping through out the fundraiser. This will help assure that they are pleased as well and they will want to participate again next year.

Not only should you thank your supports, merchants, volunteers and supporters for their participation and contributions within your fundraising event but they will most likely want to know the ending results of the fundraiser. How much money was raised in total - Yet another reason they will want to participate in your next event, after seeing how much they raised for a good cause! Be sure and thank all the volunteers as well! While we may have good intentions, sometimes the volunteers end up getting over looked but they are the backbone of the fundraiser in most cases.

Most importantly, while you still have everyone excited about the fundraising event that just ended, take this opportunity to pick their brains and find out what they thought of the event. What did they like about the fundraiser the most? What would they do differently next time? What can be changed and why. This information is critical to the success of your next fundraiser. Be sure to ask while the information is still fresh in their minds. Who better to get feedback from then the ones that were in the trenches with you! You can create a simple questionnaire and mail them off or you can take the time to phone and ask your questions, dont miss this opportunity to get vital information for future fundraising events!


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