After operating their online business for about a year, Rosemarie and Rose Marie felt a redesign of their website was needed in order to introduce some related products to their line. On March 6, 2004 they launched their new and improved website and added high quality personalized note cards, personalized bookplates, and personalized recipe cards to their product line, in addition to the ability to order custom or photo bookmarks and prayer cards conveniently and securely from their online store. They also provide helpful information about personalization ideas, with links to quality sites where customers can find quotes, prayers, poems and sayings to print on their bookmarks or prayer cards.
The note cards and bookplates are made to match any bookmark design in their extensive online catalog, making it easy for customers to put gift sets together which can include a custom personalized bookmark, matching set of 10 personalized linen note cards, and a set of 8 self-adhesive glossy personalized bookplate labels. Products are packaged in attractive cellophane or poly gift bags. Several designs of personalized recipe cards are also available in the new product line. Personalized recipe cards (set of 20) are printed front and back on coated cardstock and packaged with a matching laminated bookmark for marking a favorite page in a cookbook.
In addition to these new products, Rosemarie and Rose Marie saw a need to offer customers the ability to easily order custom-designed bookmarks and prayer cards, which might include a logo or other artwork provided by the customer, or bookmarks and prayer cards which could include the customer's photo. Their newly structured online store now has custom and photo ordering areas, which makes it simple for customers to place their orders for these specialty products.
The most gratifying part of this business has been the ability to give our customers very specialized products for the most important events in their lives, comments Rose Marie, and we often hear back from them after they receive their orders or after their special events because they want to let us know how perfect their favor or keepsake was. It always makes us feel so good. Customer testimonials are included on a growing page of their website.
Two particular orders in the past year stand out as examples of the gratification their business brings to them. The first was for an order placed by a gentleman for just one bookmark their Red Roses bookmark on which he asked them to print his very romantic marriage proposal. We were so excited when we received that order, even if it was for only one bookmark, remarks Rosemarie, adding heres a perfect example of how our low minimum order policy comes in handy for many customers. What would this person do with 20 bookmarks printed with a marriage proposal on them? And you never know where an order for one bookmark can lead, adds Rose Marie. Maybe this couple will come back to us in a year and order bookmarks for their wedding favors because of their sentimental value.
The other order was much different. The father of a 12-year-old girl who had died suddenly from meningitis ordered several hundred memorial bookmarks to be given to the children in her elementary school at a memorial unveiling ceremony 6 months after her death. He called to ask if we could print Emilys photo on the bookmarks and if we could get the bookmarks done quickly since it was a last-minute idea, Rose Marie recalled, and we were able to accommodate him on both accounts. The order touched them so deeply that it eventually led to the addition of a page on their new website to promote a book written by young Emily Koenig a year before she died, The Tallest Leprechaun, which is being sold to raise money for meningitis awareness, a deadly disease that is preventable with an available vaccination, but is rarely administered to children under the age of 18 because it is not required. We are now working on a Tallest Leprechaun bookmark in conjunction with Emilys parents and Little Treasure Publications which might also be sold to raise additional money for meningitis awareness, and we are happy we are in a position to help the Koenigs in this worthwhile cause.
Another area of their business which is beginning to grow is personalized bookmark fundraising. Bookmarks promote reading, and kids love things that have their name printed on them. It seemed the perfect combination for a successful school fundraiser. Impressive Inscriptions has run several school fundraisers, with 42% of the profits returned to the school. Each fundraiser seems to lead to another. Our bookmarks speak for themselves. Once received, the new owner of the personalized bookmark is always impressed and thrilled to receive a high-quality tasseled bookmark with their name on it. And the first thing they usually do is look on the back to find out where the bookmark was made. We are looking forward to continued growth in this area and will concentrate some effort this year on promoting our unique fundraiser, now that the redesign of our site has been completed.
Rosemarie and Rose Marie are also proud of their website and their search engine ranking, which has been Rosemaries responsibility in the business. As with most small business owners, we wear a lot of hats, and one of the most challenging has been the technical side of this business -- the ups and downs of search engine ranking, online shopping carts and other website related problems. But weve come a long way and learned a lot in the past year. Our search engine placement is excellent, and online business and word-of-mouth sales are increasing each month.
Rosemarie and Rose Marie look forward to continued growth with the launching of their improved website and the expansion of their product line which includes personalized note cards, recipe cards and bookplates along with their extensive laminated bookmark and prayer card services.
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