I had never really thought about how useful computers are these days
when it comes to fundraising, but fundraising software can be a real help if you are designated the task of
organizing a fundraiser for your group. Even better some of the software is inexpensive, or even free under certain
circumstances. Whether you use fundraising software or just a word processor, a computer can certainly help you get
and stay organized.
You can easily email your list of volunteers the same information rather than having
to phone everyone with the same information, or having organize a phone tree. What a time saver! And of course you
can easily edit your fundraising letters, so that each one is personalized, a huge advantage. It also speeds up the
wrap up of events, by enabling you to write to the same people thanking them for their contribution, and letting
them know how much it has helped your cause, and how successful the fundraising was overall.
Of course, if you are a small organization, it probably isn't worth your while to
invest both the money and time needed to learn fundraising software, and you probably need to be very comfortable
with computers before you take this on.
For more information on fundraising that will help you boost your sales,
Marketing your Fundraiser for Success
One of the
biggest mistakes most groups and organizations make is to not properly market and publicize your fundraiser. Don't
make the mistake of thinking they will just find you because you and your group will be in the right place at the
right time! Get them excited about the fundraiser, make them want to come and participate, make it fun for
have some easy and FREE tips to help you make the most of marketing your fundraiser for success!
One: Send out a press release but be sure to give yourself a minimum of four weeks lead time. There are
many free press release announcement services online, just do a Google search to find them.
Two: Make the small business owners in your area aware of your fundraising event. Offer them a sponsorship
for a small donation toward your fundraiser. Its a win/win situation for you and them!
|If you are getting flyers printed, remember to see whether the
printers would like to place an advertisement there, or at least acknowledge that they are the
printers you are using. Many small businesses will donate gifts or coupons for use in raffles and
in return they get some positive publicity from your organization. Remember to thank all donators
after your fundraising is over. ~Site Editor
Three: Focus on the goal! On all materials pertaining to your fundraising event, be sure to include the
grand total that you need to achieve for your group or organization. This will help create urgency and it will also
help keep you motivated.
Four: Flyers are one of the oldest and truest forms of marketing and it works! Make flyers on your own
home computer and be sure to take them everywhere with you. You could even use Avery postcards so you can print
four up at a time and they are still plenty big.
Five: If small businesses aren't interested in sponsoring your fundraiser ask if you can at the least
leave flyers on the counter for their customers. Many will say yes, you just have to ask! Another option is to
visit the store before printing your flyers and ask them if they would like to include a free coupon on your flyer
as well its an added benefit for your customer and it also gives the company a little something for helping out as
Six: Network in circles that have something in common with your fundraiser. If you have a website make
sure your fundraiser is prominently displayed on the front page. If you don't have a website, get one! It doesn't
have to be big and fancy but somewhere to direct your customers will expand your business reach.
Seven: If you have a friend in direct sales, ask her if she would like to participate in the fundraiser
and it will also be a good way for her to get her name out there and also be recognized for her fundraising
your fundraiser can be done in several different ways; these are just a few, free ways to get started. Depending on
your organizations needs and how it is set up will determine which avenue is best for you to pursue, but this
should help get you started on the right path - Happy fundraising!
Brooklynn Anderson is
the owner of http://www.fundraisinghq.com the ultimate fundraising resource. FundraisingHQ is organized into the different types of
fundraising ideas to help your group run
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