Unfortunately, fundraising does not just involve turning up on the day of the event, well at least
it doesn't for everyone! Someone has to do the organizing and the planning for all fundraisers, otherwise they
would not happen at all. There haveto be joint decisions with as many people involved as possible on the type of
fundraiser, as well as when to hold it, how to promote it, and so much more. You'll find a wealth of information in
the Free Fundraising eBook, and it's well worth your time to take a look.
Fundraising: Art, Skill And
by: Steve Williams
If you have attended school in the last 50 years, you are well acquainted with the
word "fundraiser". It would seem in this age of corporate sponsorship, advertising, and community
involvement, fundraising would not be the difficult process that it is. But this is not so. Fundraising is
big business, and requires much skill on the part of the organizer. Occasionally, you are involved with a
fundraising event, and everything seems to flow as if it were an everyday occurrence. Then, you have the more
normal situation of Murphy's Law: if it can go wrong, it will. The event that went off without a hitch, I can
almost guarantee was a success. The one with problems, more than likely did not achieve the goal. There are a
few simple rules to implement when participating in a fundraising event that will ensure the success of the
venture. I'm going to discuss those ground rules, here in brief. If, after reading these ground rules, you
need further information, there are many websites that offer more insight, a more detailed explanation, and
even real assistance with planning your fundraiser. At slight cost to you.
The first building block of the successful fundraising event is known as "work".
That's right, lots and lots of work. As your organization prepares to undertake the fundraising event, the
most important contribution that every member can make, is to examine the potential leaders and make the most
of the talent available. Your fundraiser's success will depend upon the ability of the designated leader.
Friendship, likes, dislikes, or relation to the proposed leader should not be a factor. The only
characteristics up for debate are the leadership and organizational skills of your fundraising
The next two phases' success will be a direct result of the fundraising captain,
chairman, leader, or whatever title you have superimposed for the event's "go to" person. In this article, he
or she will be referred to as "leader". The leader's art and skill are "on the chopping block" so to speak.
It requires skill to lead many different people, with many different personalities, obligations,
responsibilities, and varying levels of commitment into one, successful direction. It can be done, however.
The skill is a result of much hard work and commitment on the part of the leader. Organization and leadership
are not magic. They develop over time, and with continual effort, and they are highly prized possessions in
today's business world. The art aspect of the equation begins to become evident as the leader deals with
prospective customers, vendors, and other participants not directly involved as organization members.
Inducing a person to buy into whatever your fundraiser has chosen to sell or promote, is an art. Effective
promotion of your fundraiser requires that you are knowledgeable about your product or service, that you
believe in the value the fundraiser is providing, and that you sell all of that to a prospective buyer. Dale
Carnegie would be proud. Now, if you aren't familiar with Dale Carnegie, you need to finish this article and
vote for someone else to lead the fundraiser.
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practical fundraising | fundraisers