Developing a Successful
To have a successful fundraiser, you first have to have a workable fundraising
plan, a plan that every one knows about, and is comfortable with. Remember, it is not a good idea to
volunteer people to fill vacant positions if they are not present to agree to this! You wouldn't like it if
you were volunteered in your absence, and neither do they.
So one of the first things you need to do is to get every one on the same
page, knowing exactly what the aim of the fundraiser is - is it to raise funds for a new roof, or provide
books for the library, or new uniforms, or a combination of many things? If the fundraising is for various
items, how will the funds be split if there is not enough to go round, or if you are hugely successful and
raise more funds than you planned?To plan this in advance, can save a lot of
unnecessary awkwardness later, so it is worth spending the time to do this.
For more valuable information on fundraising go to the Free Fundraising Ebook
10 important items for developing a successful fundraising plan
by: Chris Edison
Having a good fundraising plan will ensure that everyone has a job - and that
their job corresponds to their abilities and resources and that time-sensitive materials and events take place in
an orderly manner. With a developed fundraising plan nothing is overlooked. You don't want to set up the world best
fair - only to have no one show up because advertising and marketing were never considered. A fundraising plan does
not have to be a complicated thing , it can be a formal report that outlines what needs to be done, by whom, and
when. It can consist of just a list or two of tasks. The important thing is that the plan works for you. Here is a
list of ten Items to help you in developing a successful fundraising plan.
1.Information about your group, including your mission statement, what your desired programs are, when you were
registered as a non-profit group, who belongs to your group, and contact information for your group. This is
information that grant applications will request and donors will also want to have this information before deciding
whether to give money to your cause.
2.Contact information for your volunteers. That way, if anything occurs, volunteers can easily be contacted. You
should also list the titles (treasurer, marketing) of each volunteer, so that it is clear who should be contacted
about which fundraising issues.
3.Information About Donors. Any information you have - donors who may be inclined to give for your cause, donors
who have given in the past, donors who have asked to be removed from your list - needs to be included so that
volunteers know who to contact. Careful mention must be made of who is to contact which donors and you need to be
careful to remark which donors have already given or have made a response to your query. This will prevent you from
annoying people with numerous requests.
4.Services you need to arrange before you start fundraising. Do you need to arrange to take credit card donations
(many donors today find this the most convenient way to give)? You will certainly need to arrange for some
pamphlets, letters, or other media to communicate the basic facts about your non-profit. You will also need to
formulate tax receipt slips that can be given to donors for their gifts. In addition to this, do your volunteers
need to be trained? Do you need fundraising software because you are expecting a large volume of donors?
5.Write down your fundraising goals and how far you still need to go to meet them.
6.Are these questions that need to be answered before you start fundraising? If you have any questions - about
legalities, zoning laws, marketing, recruiting, donors - list them. Beside each question, list a few resources that
could have the answer. Then divide the list up among the group and have each person look up the answers to their
questions. This way, you will have all the information you need before you begin.
7.Your fundraising ideas, each described in full. Arrange fundraising plans that target grant-giving agencies,
individual and group donors, and companies. Casting your net wide ensures that you will be able to find the money
8.A time line that shows what parts of the fundraising plan will be put into action - and when and by whom. List
all the steps that need to be taken to make the fundraising a success, put a deadline on each item and assign it to
someone. This is your action list.
9.List any resources at all that you have that might be useful. Have a list of who has what resources. That way, if
anything is needed, each member of your group will know who to contact.
10.Describe what the big picture is. Yes, you want to raise money to help the environment, or to save a park, or to
build an animal shelter. However, you need to write down the best possible scenario as well as the things you are
committed to doing. Sometimes, as it happens with fundraising, you may not be able to raise the money for a
specific purpose, but you may be able to find a way to accomplish a goal.
With a fundraising plan, you need to work on paper, writing ideas and action items down. The idea here is to move
from general ideas and goals to specific things and items. Try to create action items whenever possible, and assign
a person and a deadline to each item. At the same time, though, stress the importance of the larger goals to the
The idea is to get as much of the action items done as possible, but if a team member finds a way to
come closer to the larger goal, they should pursue that avenue of action as well. Such a plan is concrete enough to
get your non-profit going, but is flexible enough to ensure that your real goals are always what you are moving