Easy Church Fundraisers
When it comes to easy church fundraisers, there are numerous options. Candles
is an obvious choice since a lot of churches burn candles themselves during their services. Candles are not
difficult to sell these days as they are used to create a warm environment, or a relaxing atmosphere,
depending on the fragrance used, and are no longer just for emergencies when the power fails.
Your choice of fundraiser depends of course on your purpose. Are you raising funds
purely to provide items for your church, or are you also trying to raise awareness in your community? Would a
car wash raise more awareness? Do you have members who could wash cars, or do you have an older congregation
that would find this difficult?
What about holding a craft fair, with tables available to the community for a small
fee? To organize this you wouldn't necessarily have to have items to sell for your church even, you
could rent out all of your tables, and just host the event. You could serve refreshments, or snacks, if you
are able to cater them.
There are many options for easy church fundraisers, so pick one that the majority of
you are comfortable with, and have fun. You may need to write some letters to hepl your fundraising campaign,
so take a look at the following article.
For more information on fundraising that will help you boost your sales, click here.
Successful Non-for-Profit Fundraising Letters Share Eight Qualities
encouraged to know that the art of writing effective fundraising letters can be learned. I learned it. So can
fundraising letters share a number of things in common. Once you know what these things are, your letter is already
half-way written. Before I share what they are, let me explain what I mean by a successful or effective fundraising
letter. I mean a letter that generates a gift, certainly, but I also mean a letter that builds upon the
relationship you have with your supporters. You can easily craft a guilt-inducing letter that brings in a donation
for now but repels a donor forever. Successful fundraising letters take the long-term approach, knowing that donors
need to be nurtured and educated over time.
So here are
some things that all successful fundraising letters have in common. Include as many of them as you can in each
letter you write.
Effective fundraising letters sound as though they are written by a human being, not an institution. Unlike grant
proposals or special events, they are person-to-person pieces of communication. With the exception of a phone call,
fundraising letters are the closest thing that you can get to a face-to-face meeting with a donor.
Again, unlike grant proposals and charity auctions, effective fundraising letters read like a conversation (though
admittedly a monologue) between two people. Wouldn't you agree that good letters involve the reader? Like you, I
believe that effective letters involve the supporter in the message whenever possible without sounding
Is addressed to a person by name
Don't send form letters to make friends. Friends don't mail form letters. They send personal letters. Letters
addressed to their friends by name. My wife never sends me a letter that begins, Dear Friend. Neither do my
friends. I realize that personalization costs more. But personalization is the right thing to do. And it boosts
response, which is a bonus you get for doing the right thing.
|These days it is much easier to write personal letters because of the
technology of computers. With mail merge software, it is possible to send letters to hundreds of
people addressed to them individually, and this is what you want to encourage a good response.
Thank goodness the days of handwriting letters is over, although you may want to try this to see if
you get an even better response from your mailout. They would have to be written by someone with
legible hand writing though! ~ Site Editor
Describes the case for support in human terms
The best fundraising letters translate institutional needs in terms of people, not programs, remembering that
people give to people to help people. So instead of saying we need $10,000 for our general fund, a savvy
fundraising letter says our soup kitchen aims to help over 100 needy toddlers this Christmas Eve, and your gift
today will make that possible.
The best-received fundraising letters say you more than they say we. As Jeff Brooks, senior creative director at
the Domain Group, says, Donors are interested in you because of what you help them do. You are their agent in their
personal mission to make the world better. That should be the topic of all your fundraising. Not the inner workings
of the organization. Not the accomplishments of notable others. Not the need for raised consciousness or
Asks for the gift
I've read letters that were so high-pressure that I kept my donation in my pocket. And I've read others that were
so vague that I wasn't sure if the sender wanted my gift--or expected it. In the fundraising profession, we say
that if you don't ask, you won't receive. Which is a true statement most of the time, because sometimes you'll
receive gifts unsolicited. But with a fundraising letter, you need to ask for a donation, and more than once in the
letter, if you expect to cover your costs.
The best fundraising letters leave donors better-informed than they were before they opened the envelope. They give
donors more reasons to support your cause by describing how your organization helps its constituents, how a donor's
past gifts are changing lives, or in other ways reinforcing your case for support.
Appeals to the heart
Donors give to causes that win their hearts and their minds, usually in that order. Good appeal letters stir
feelings of compassion, mercy, empathy, altruism and more so that the donor identifies with your cause on more than
a cerebral level.
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